Website Marketing
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Search engine optimization (SEO): The key to being found.
Search engine optimization is the art and science of improving the ranking (position) of your website in the “natural” (“organic” or “algorithmic”) search results of a search engine, such as Google or Bing. This improved ranking (position) will in turn increase the volume and quality of traffic visiting your website. The reason for the improved traffic is simple: studies have shown that users of search engines rarely go beyond the first page of results. If your website does not appear on the first page of the search results, most searches will never know your web site exists. Additionally, it is important to ensure your site appears in the results of as many different types of searches as possible. As a result, a good SEO plan will typically target different kinds of searches, including image search, local search, and industry-specific vertical search engines. This give a web site web presence.
It is important that SEO uses various strategies in the design, contacts with major search engines, third party tools, linking, and sometimes the use of Pay-Per-Click (PPC) to appear on search engines with under specific search terms. Without proper SEO, your site may not be listed on the major search engines. And even if it does appear, your site will be lost amongst millions of other similar sites the 10+ major search engines.
SEO will help you be listed on the major search engines. But SEO is not a “do it once and it’s done” affair. Constant monitoring of ranking results through the use of web tools provided by third parties and search engines — and training on how to use those tools — is the only way for a web site to remain above the competition and maintain the winning edge.
Complicating the situation is the fact that SEO IS an exact science that changes often — sometimes weekly. It is not recommended that you try to do SEO yourself. It is too easy to make a mistake, and one mistake in your SEO can cause your website to be blacklisted and banned from many — or even all — of the search engines. Many of the original techniques used for getting high ranking have been prohibited by search engines. The use of these techniques can bring down your domains reputation and can get you banned from the search engine permanently.
Terms to know
PPC: Pay-per-click ads (PPC) are sponosred listings where the advertiser pays the search engine each time the ad is clicked on.
ROI: Return on investment is usually measured by the number of click-throughs to the advertisers website site traffic, organic search listing rank, leads and resulting sales which third party tools are used to track as well as track in the standings (rankings) of your domain on each search engine.
The Directory Submission Store can get you listed on search engines for certain keywords, site maps, recommendations, and promoting a description of your website. All these items can enhance rankings only in minor ways.
Who should you contact for your SEO?
If you want exceptional rankings for your website, we highly recommend SEO Technology Masters. Lead by the respected SEO expert and best-selling author Sean Odom, SEO Technology Masters works with many of the largest and most well known Internet companies to enhance their web presence and rankings.
